1. data protection at a glance
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
2. general notes and compulsory information
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke a previously granted consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The lawfulness of the data processing that took place up to the revocation remains unaffected by the revocation.
Right of appeal to the competent supervisory authority
In the event of violations of data protection law, the person concerned has a right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection commissioner of the federal state in which our company is located. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data transferability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.
Contradiction against advertising mails
The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertising and information material is hereby contradicted. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam e-mails.
3. data collection in our company
data transfer upon conclusion of the contract for services and digital contents
We only transfer personal data to third parties if this is necessary within the scope of processing the contract, e.g. to the credit institution commissioned with processing payments. Any further transmission of data will not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes. The basis for data processing is Art. 6 Par. 1 letter b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
4. use of Google Analytics
We use Google Analytics to analyze website usage. The resulting data is used to optimize our website and advertising measures..
Google Analytics is a web analytics service operated and provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States) Google processes the data for website use on our behalf and is contractually bound to take measures to ensure the confidentiality of the data processed.
During your visit to the website, the following data, among others, is recorded:
- pages viewed
- orders including turnover and products ordered
- the achievement of "website objectives". (e.g., contact requests and newsletter subscriptions)
- Your behavior on the pages (e.g., clicks, scrolling behavior and time spent on the pages)
- Your approximate location (country and city)
- Your IP address (in abbreviated form, so that no clear assignment is possible)
- Technical information such as browser, Internet provider, terminal device and screen resolution
- Source of your visit (d. (i.e. which website or advertising medium brought you to us)
This data is transferred to a Google server in the USA. Google observes the data protection regulations of the "EU-US Privacy Shield" agreement.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID that can be used to recognize you on future visits to the website.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form for an unlimited period of time.
If you do not agree with the collection, you can prevent it by installing the Browser-Add-on for deactivating Google Analytics once.